Self-declared Dominican Princess, Maluca, is finally pulling her claws out publishing her first proper release, Massive Pow Pow EP. In the last couple of years, the Mad Decent sensation has built an enviable reputation as a performer, earning broadcast success with “El Tigeraso,” and keeping gaudy momentum with last year’s sensational China Food Mixtape. In collaboration with Amsterdam-based duo The Partysquad, the Merengue-electrified rebel has unveiled a video for the undeniably catchy single “Lola.” The track is a club banger with the vehemence of a third-world political agenda and a structure as round as Jessy Bulbo’s ever-rolling “Comal.”
Helmed by Bijoux Altamirano and stylized by Jason Farrer, the video glorifies the GeoCities and MySpace glitter era and prevents the end of the summer exploiting the 1-800-hot-call ads that invade every free-to-affordable publication out there. Not only is the video jammed with pop culture references, but it's almost as socially intricate as any scene in Spike Lee's Do The Right Thing. Massive Pow Pow is not the emblematic debut full-length we've all been waiting for, but it’s Maluca’s first real step in becoming a self-sustainable recording artist. We're also wondering if this will be the album in which she unveils a cover of Gloria Trevi’s “Hoy Me Ire De Casa” featuring L.A.-based NGUZUNGUZU and lauded by everyone (who has heard it live) as “EPIC.”