Uruguayan polyrhythmic maniac Dani Umpi is celebrating the release of his first proper reference the only way he knows how to: contemplating (and eventually exploiting) pop as a fetish. Countdown pop numbers are always fun, and although Umpi’s clip for first single “3 Pasos” is decoded in a simple one-two-three bracket, it gives Beyonce’s “Countdown” a run for its money as far as stylistic narratives go. Brand sneakers, soccer jerseys, and cool haircuts outline a street transaction led by the singer who seems to have visited Yo Gabba Gabba! (or the Derbez sitcom) right before paying his gangster duties. Novel director Luciano Demarco is the sober-yet-fearless accomplice someone like Dani Umpi needed to transpose his eccentric proposals. The chronic use of polivision (the neglected tool of the aughts) here is quite intriguing, mainly as it’s used as a prime meridian rather than a time partition. “3 Pasos” is the first single off Umpi’s Mormazo, which is severely weird on every track and features guest appearances by Fito Paez, Lido Pimienta, and Wendy Sulca.
Video: Dani Umpi feat. Marabish - "3 Pasos"
Uruguayan polyrhythmic maniac Dani Umpi is celebrating the release of his first proper reference the only way he knows how to: contemplating (and eventually exploiting) pop as a fetish. Countdown pop numbers are always fun, and although Umpi’s clip for first single “3 Pasos” is decoded in a simple one-two-three bracket, it gives Beyonce’s “Countdown” a run for its money as far as stylistic narratives go. Brand sneakers, soccer jerseys, and cool haircuts outline a street transaction led by the singer who seems to have visited Yo Gabba Gabba! (or the Derbez sitcom) right before paying his gangster duties. Novel director Luciano Demarco is the sober-yet-fearless accomplice someone like Dani Umpi needed to transpose his eccentric proposals. The chronic use of polivision (the neglected tool of the aughts) here is quite intriguing, mainly as it’s used as a prime meridian rather than a time partition. “3 Pasos” is the first single off Umpi’s Mormazo, which is severely weird on every track and features guest appearances by Fito Paez, Lido Pimienta, and Wendy Sulca.